Developed empirically, the Reiss Motivation Profile® (RMP) has passed stringent peer reviews for publication in scientific journals, and has been endorsed by multiple independent researchers for its validity and reliability.

In short, the Reiss Motivation Profile® is The Science of Motivation®.

The Science of Motivation® is ground-breaking research that allows us to predict behaviour and decision-making, and understand how we interact with the world around us.

Professor Steven Reiss used a worldwide exploratory research method over several years to formulate the 16 universal basic desires, that are common to everyone and deeply rooted in human nature. Often referred to as values, needs, desires or common goals interchangeably.

He identified a comprehensive list of 500 items that would be considered common goals. After reducing this to 328 items by way of redundancies, each item was transformed into a statement to measure intensity of motivation; how much the item mattered to the individual. Factor analysis was used across a series of four studies, each with different samples (totalling 2,554 people, aged 12-76 and from all walks of life), to derive a final list of the 16 basic desires.

Following this break-through research, Professor Steven Reiss developed The Reiss Motivation Profile®; the world’s only comprehensive, standardised measure of motivation. Bringing the RMP to life through further rounds of empirical research.